P5 Be able to edit material to produce a final print media product

Editing of the media product created is proficient;

For this task, I had to edit the images that I had taken (shown in P4), into movie posters, using different styles for each edit to create variety. 

Meaning and Purpose

The genre of my short film a a Thriller, so it was important that this was expressed through these poster edits in order to portray the right style to the audience. In all of my edits, I have aimed to produce a more dark and vulnerable style, to communicate to people the style of of Unit 17 short film. To do this, I have had to apply a number of different effect to these frames, to enable me to create all dark posters, but that all had a different look to them. I edited these frames in the Adobe Photoshop application. This was good as I have had previous experience editing images in the program, so I knew how to apply different settings and changes them, helping to me to work more efficiently. Below, I have shown the movie posters that I edited using Photoshop, which I have designed around the Thriller genre of my short film. 

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P4 Production material & techniques for an original print media product

Following production processes;

Meaning and Purpose

This meaning and purpose section will be based on the mis-en-scene aspect of the shoot, focusing on how it was suitable for the product and how I put my planning into practice. Our photoshoot was put together, using a series of photography techniques, appropriate for my style of production. The lighting used was recommended as very effective, they offered the cold setting that I wanted to capture in order to portray the style of my film correctly. The camera used was chosen because I knew how to use it well, from paste experience and the lenses were chosen because they enabled me to capture clear, in-focus portrait shots of Anna, whilst still creating that cold effect that I am aiming for with the lighting. 

The screenshot to the left demonstrates an frame that I took during my photoshoot. The information above the image shows the camera settings I used to take the photo, used in order to capture the cold effects I was aiming for. Even though this image will be altered during the editing process, the data above shows that the exposure time was 1/200.  This allowed for more light to be let in, which worked will because it was very white lighting, with very little colour to it, which helped me to capture the  chilled affect I was aiming for.

The angle I used for the majority of my images where pretty straight forward. This is quite difficult to capture as I wanted my frames to be fairly simple, but very interesting at the same time. Using this lighting and exposure setting, I was able to take a fairly simple portrait image of Anna, but with a little colour and meaning. Anna's facial expression is also made more effective by this, as it really focusses on her face, intriguing audience members to look further into why she look slightly worried, encouraging them further to watch the film, enhancing the sole purpose of this task, to advertise for a media product.




Setting up appropriate equipment;

For our photoshoot, various pieces of equipment needed to be set up in order to create the correct lighting, angles and background for the shoot.

The lighting for the shoot needed to be set up in order to create the dramatic effect I wanted my frames to include. To do this, I used two-point lighting to balance out the amount of light that hit Anna's face when shooting. It was fairly difficult at first to find the right angles for this lights to be positioned as if they were even slightly out of place, shadows would appear on Anna's face, which for some of the frames I wanted, however not for all of them. I used two soft-box lights for this shoot, to create a less intense light for my frames. These lights were very effective in making ensuring that no shadows appeared on Anna's face, but they were so intense that the lighting washed her out of the frame. Below is an example of the soft-box lights that I used for my shoot.

Anna was positioned in the middle of the frame, I then placed each light on either side of her so that the light was evenly balanced on her face. Because I was doing fairly, close-up shots of Anna, I could move the lights closer towards her to generate more light on her face. This was effective by allowing me to capture clear, well lit images of Anna with lighting that didn't shadow her face when I didn't want it to. Here is an example of the way the lighting and Anna were positioned for some of the frames.

Camera; Canon 7D DSLR - Lens 50 and 18/55;

For the camera, I used a Canon 7D DSLR. I decided to go with this camera for several reasons. I had used it previously in photoshoots and when filming for my short story and music video, so I understood how it worked and how to operate it. I felt comfortable using this camera which I think really helped me to capture the images that I wanted, because I was confident using it and felt I knew what I was doing. This also helped me when it came to changing the aperture, ISO and exposure levels, as I understood what effected what when each of them were changed. I found this camera very efficient to use and think that it helped me to produce very clear and effective images. 

Tripod - Velbon DV6000 tripod + Carry bag;

The tri-pod I used was a Velbon DV6000 tripod. This is a piece of equipment that I had previous experience with so I felt comfortable using it when shooing. I used the tri-pod for a fair amount of the frames that I took, however I didn't use it for all of them as at times, it did not allow me to achieve the angles that I was looking to create. By using a varied amount of shots with and without the tri-pod, I was able to take a variety of different shots that I can use. I think that this makes it a lot more interesting as I can use a wide range of shots to use for my poster. 

My Frames

Below, I have produced three collages containing the some of the frames that I have taken. These are not the only frames that I created, however I created a shortlist of the images that I found most effective, the images that I will be editing in Photoshop to create the poster. From these images, I will edit them in Photoshop to create a number of poster edits for my film. 

The Booking Sheet

The booking sheet below shows the equipment I booked out to use for the shoot. This images above demonstrate visual aids of the equipment I used for my shoot, however in this section, I will try to relate how I was trying to achieve the style of film poster by the way I used the equipment. 

With the lenses used, I was trying to create a darker, more cold effect to the frames. The tri-pod was useful in order to capture those still, longer shots that focused on more establishing angles, rather than solely on Anna. The lighting equipment that we used is not labelled on this, as they remained in the media room, so they were not hired out. However, they were a crucial element of equipment for this shoot, as they determined the lighting of the images, which was very important as the lighting was key in setting the dark intense tone that I wanted to capture. 

There was also a stool that was used as a piece of equipment as well. This was vital in capturing the more portrait shots of Anna, helping me to focus more on her face for a lot of frames. This also prevented the risk of Anna becoming more tired which helped the shoot move smoothly. These lower, more portrait shots also helped me to to create the style that portrayed the film as well, as it is highly focussed on Anna throughout the whole duration therefore I though by using this, it would capture the essence of the film well. 

Use the pre-production material as reference;

A large amount of my pre-production material, was based on the film that I made, along with the poster drafts that I had designed.

During my photoshoot, I aimed to capture images like the example I had drawn above. I had put this idea into practice by positioning Anna straight in-front of the camera, then asking her to turn her head slightly to the right (her left.) I positioned the camera fairly close to her, then sat behind the camera and took several of the same shots. I positioned the box lights either side of Anna, one slightly more in-front of her in order not to capture a shadow on her face. Positioning the lights either side of her really balanced out the shadows on her face.

This design was much based on the one above. I wanted to create a more portrait image of Anna's face, to capture a more intense image of her facial expression. I think this angle creates more mystery,  which I think would intrigue audience members to go and see the actual film. This is because of the way Anna is looking, which I think suggests to viewers that there is something watching her that she is suspicious of but not sure, indicating to what the main storyline of the film is that the stalker is watching her but she doesn't know.

For this draft, I have not captured this using a camera, I am going to edit this design together using photoshop. I have decided to use this poster design because I think that it could be an effective way to promote the style of film that it is based on. The main storyline of the film involves a hacker, stalking someone through their webcam on their computer. From this, I have used a a combination of someone's eye, with a webcam camera to suggests to viewers that they are both representing the same thing, a stalker. I think this will be effective because it also leaves mystery for audience members, as it is not quite clear who these designs represent, intriguing them further to look into watching the film.

Following safe working practices;

Following safe working practices meant that we had to look at the risk assessment we conducted, to make sure that everyone included was considered and prevented. This involved a number of different procedures that we had to go through, in order to ensure the area we were working in was safe. The table above shows how we planned to overcome these risks in order to work in a safe environment. This helped us to feel more prepared for the shoot, but also more confident as we were aware of what could happen if these practices were not completed correctly. 

This image shows how the shoot was set up, where Anna was positioned but also where the lighting would be and the white screen. This enabled us to assess where their would be high levels of risk within the photoshoot, helping us to find a way of how to prevent them form happening before we started shooting. Below, here is an images of the photoshoot, demonstrating how the risks we set up. As you can see, the soft-box lighting is set up in the same way are planning, demonstrated through this image, Anna's positioning is also the same as planned, helping us to put the prevention of these risk into place, as we knew exactly where everything would be positioned. 

As you can see, the risks where carefully controlled and monitored. The lighting cables we positioned away from where both Anna and I were working, and seating to made available in order to prevent the team becoming dreary or lightheaded. This really helped us to work more efficiently as we knew that all the risks were taken care of and we could work without being feeling unsafe in the work space.

P3 Legal or ethical issues identified and resolved

Legal and ethical issues identified:

Copyright - One of the main types of intellectual property - others include designs, patents and trademarks. Intellectual property allows a person to own things they create in the same way as something physical can be owned. It is the right to prevent others copying or reproducing someone's work.

This is very important in the media industry, especially when creating short films as it is very easy to copy a film that has already been made and then admit that it is your own work even if it isn't.

Copyright is a big issue the media industry faces. However copyright can be applied on the application of the idea, not the idea itself.

Ethical Issues:

Ethics are the moral principles that define how a group or person acts. However there are some issues in the ethical side of the media industry such as:

- Privacy

- Truth

- Trust

Ethical issues include offensive material such as privacy and copyright, regulatory bodies, representational issues including people, facts, opinions and events.

Accuracy must also be taken into account. For example, in my poster must make people aware of my short film. 

Lastly, and most importantly Privacy is an important part in the media industry. Material should not be broadcasted in which the persons do no approve of or know about.

Royalties

The term royalties is meant through the "Compensation for the use of property, usually copyrighted work, patented inventions, or natural resources, expressed as a percentage of receipts from using the property or as a payment for each unit produced."

A royalty agreement is a section of a contract that the creator of the work discusses terms with the business that seeks to exploit the creation. This could be represented through a simple amount of money for each copy of a book or compact disc sold by the firm. 

MODEL CONSENT FORMS: 

For this shoot, model consent forms needed to be put together to give me permission to use Anna and Sam as models. This is important to have in writing because it is evidence that they agreed to participating in the shoot and for legal reason if anything went wrong, I would not be held responsible for them being at the shoot, as they will have given permission. 

This copy was signed by Anna and her mother. I needed to get Anna's mother's permission to use her in my photo shoot because Anna is under 18. However, Sam is 18, so parental permission was not necessary, however I still needed Sam to sign a consent form. 

P2 (c) Solution of any identified hazard/risk in line with health and safety procedures

This task included reviewing the potential risks that could occur when shooting and finding solutions to prevent them from happening. This is done as a safety plan to ensure that none of these possible problems come about during the production process.






Hot lighting;
We would be using studio lighting as we are working in the media room, therefore risks are increased as we would have to be more careful using this intense lighting. The lights used in the studio tend to get fairly hot after they have been on for a certain period of time, this increases the risk of burning ourselves when handling the lighting equipment. In order to prevent this from happening, we needed to be aware of turning off the lights frequently, whenever they were not in use so they could cool down enough for us to be able to move them around. The lighting we used is shown in the image above, demonstrating how the lighting was used.

Tripping on cables;

As you can see in the image above, the lighting we used was required to be plugged-in when in use. This increased the chances of us tripping up on these cables therefore we had to be more conscious of minding where we stepping during the shooting process. In order to prevent anyone from tripping up on these cables, we positioned the lights so the cables were away from where Anna and I were sitting.  This decreased the chances of either one of us tripping up, but also made the work space clearer and easier to move around on. 

Heavy-lifting;

The lights used were fairly heavy, along with the white sheet. It was fairly difficult to adjust the white sheet as it was so thick and heavy. This increased the chances of injury hen setting up as it involved a lot of heavy lifting and moving around. To prevent this, we decided that two people would be on each set of equipment at a time, to share the weight, to make it less heavy for just one person to lift. 

Perspective from booking sheet

Looking at my booking sheet in advance to the photoshoot, I was able to assess what dangers we would be under which each piece of equipment I was going to be using. This helped me to select the types of equipment I wanted, but to also pre-plan any safety procedures that needed to be put into place to unsure that risks were diminished. Below I have included an image of my booking sheet, to demonstrate the equipment I planned to use and how this links to the risks I have included above. This allowed me to plan ahead what safety procedure needed to be completed, which help the setting up process of the equipment run more smoothly as I had a clear plan of the methods I needed to consider. 

P2 (b) Potential hazards/risks

 RISK ASSESSMENT

The risk assessment is intended as a basic template to assist in the completion of a risk assessment for film production activities. Detailed information is available from a variety of risk management and risk assessment specialists.
When conducting a risk assessment, consider all the likely hazards, who may be harmed, property which may be damaged, and the controls already in place. Then, for each likely hazard, bearing in mind the controls already in place, records the 'risk assessment' level. The further action to be considered will be determined by the level of risk assessment.

There should be careful considerations taken into account to the availability of information and ability to make contact in the event of problems. Examples to consider:-

• Is there mobile 'phone reception in the area?'
• How will you keep up to date with changes in the weather?
• How will you be informed of change in tidal waters?
• How easy is it for member of the emergency services to reach you? (cliffs, beaches, quarries, etc.)

P2 (a) Outcome of Recce(s)

Copyright and intellectual property rights;

Copyright is a form of intellectual property, applicable to certain forms of creative work. 

Intellectual property rights are the rights given "persons over the creations of their minds." They conventionally give the creator an exclusive right over the use of their creation for a set period of time. I got this information from google, which provided me with information on my rights over this set location for my photoshoot. Intellectual property helps you to stop people from stealing or copying - the names of your products or brands, your inventions, the design or look of your products, things you write, make or produce. 

This is the consent form I asked our teacher to sign, in order to give me permission to use the media studies room as the location for my photoshoot.

Above is a still image of the location for our photoshoot, in the media room. This was a great location for our shoot because it had a white background sheet, which was very useful to shoot against as it allowed for more flexibility during the editing process when deciding what background to keep for the poster designs. The media room also allowed us to use a variety of lighting equipment, which enabled us to take a variety of shots with different lighting, however this was not particularly necessary as I wanted the same lighting for the majority of the images I had taken. 

To set up this equipment, a production team was needed in order to make sure the heavy lifting could be shared, to reduce the chances of injury. The image above shows how the shoot was set up by the production team. This was the only location used to the photoshoot which made it fairly easy when setting up the equipment, as it didn't have to be move out of the room, preventing the chances of damage being done to them. This also made it easier when setting up equipment as it was more time effective, the lighting equipment and white sheet were already there, so it was just a case of moving them a couple of metres. This helped us to sit down and shoot fairly quickly without much complication. The only problem there was with this was moving the tables in the classroom, so there would be room to do a variety of different angle shots. This required us to move these tables, which did take more time, but was worth it as it enabled me to get a wider variety of angles.

As shown in the photoshoot image, the costume for Anna is the jumper she was wearing in the scene where her character is kidnapped. I wanted her to wear the same jumper as this also create good colourings for the shoot as she didn't blend in with the white background, but it is still a subtle look demonstrating the mysteriousness of the film. Below demonstrates a still from my film, showing Anna's character wearing the same jumper as I asked her to wear in the Reece of the photoshoot. 

P1 Pre-production material for a planned original print media product

Meaning and Purpose

What the product is that you will be advertising  (in this case it is an advert for a thriller film.)

The product I will be advertising is a short film, demonstrating public information about computer webcam safety. 

Why advertising is so important for a new film. 

Advertising is so important a new film in order to get it noticed by the general public. If a new film isn't known about, there isn't much chance that it will be a success as not many people would know about it. This is why advertising is so important for a new film, to let people know that it is there and to encourage more people to watch it. 

Why the ideas you have will promote your film in a way which the audience will be in no doubt of the type of genre you film is. Because the short film is quite dark, I wanted to make sure the advertisements created matched the intensity of the film. Therefore I think the ideas I have to promote this are in sync with the genre of the short film and it is made clear. 

Where you film advertisements will appear (type of magazine.)

This advertisement will more likely appear in newspapers and public information magazines. It is not a fictional story made to entertain people, it was made to make people aware of the dangers of webcam safety, therefore it would not be appropriate to put it in a gossip or fashion magazine, as it would not stress the seriousness of the film enough. Whereas if it were shown in a newspaper or public information magazine, it is more likely to be taken more seriously and treated as a public information film. 

Who is likely to be interested in the type of film you are promoting. 

I think parents will be very interested in the film I am advertising, as it will make them aware of the dangers there children can come under if they are not educated about computer safety. I also think this short film I am advertising will be interesting to teenagers and younger adults, as this ages segment I feel are the most at risk of being hacked by stalkers, being the generation to use technology the most. 

Creating a mood board an analysing them helps me to have a more clear focus on the type of images I would like to create in my photographic shoot. This examples have allowed me to review and access whether the kind of styles I would like to use for my film poster. This has helped me to figure out the kind of frames I would like to create, allowing me to plan further what images I would like to produce. 

Mood board - Examples of products similar to the type I intend to make.

These examples show potential plans for the inside of my magazine. As shown, these pages show some text and visuals, all demonstrated in a collage of potential designs for my photoshoot images.

This is a mood board of some film poster that I would like to base my poster on. The reason why I have chosen these posters as examples is because they have something in common, they are all done using close-ups. I like this style because I think it brings an intensity to a film and can create an effective cover for the kind of film that I will be making. 

My examples of film posters:

This is an example of the type of poster I would like to create for my advertisement for a film. The close-up shot that I have used is inspired by the posters above. I have decided to use this shot as one of my example because I like the intensity it brings to the poster and I think that it can create a lot of expression. I have decided to position the title at the top of the poster because I think that it advertises the film title well and highlights it to send a clear message of what the film is called. For this image, I have decided to blur out the hackers face. This is because I would like to create some mystery in the poster and create a questioning impression. I have also done this because I feel that it enhances the creepiness of the character, as in the film, I have planned to not show his face for the same reason as not showing his face in the poster, to create a creepy, mysterious impression of the character. I have decided to use this close up on Anna, the main character, because I feel that I can get a lot of expression or very little from this shot. I have decided for this shot, that I would like the main character, to look oblivious to the fact that a man is watching her, as I feel that it will portray accurately to viewers that they may not know that someone is watching them. I think that this will enhance the message that we are trying to send as the character in the film doesn't know that she has been hacked, which is something that we would like to warn people about. 

Here are some more examples that I have drawn that I would like my frames to look like. My images will be based on these drafts, but I will also take a wider variety of angle when I am taking them. 

This is a draft that I could create just using photoshop, not using any of the frames that I will capture. However, the base of this design is a webcam camera, so I could take a photo of one of these and photoshop it into this poster edit.

Possible Fonts:

For my poster, I have looked at several font styles and title options that I am considering using. I have put them together and written the different titles in these different fonts. I now need to decide which one of these fonts I am going to use and which title. This task helped me to decide the style I wanted.

From these fonts, I have decided that the TRAJAN PRO style is what I would like to use for my poster. I have chosen this one because I think it has a very classy and has a cold effect to it. I want this from the font because the poster is meant to be very cold and mysterious and I think that by using this, it was help to capture the image I am trying to portray in my poster. 

Production Schedule:

Below I have shown the production schedule for when we we will shooting for my magazine cover. In this schedule, I have not included which model is needed, as for every shoot, Anna Weston (the main character for my film) will be needed. 

Photographic Shoot Floor-plan Layout:

This is the floor-plan layout for my photographic shoot. It shows where I want the models to be standing for a couple of frames that I would like to create. It shows where I think the lighting should be for these take. I have placed light no.1  in this position because I would like there to be a slight shadow on Sam's face and by placing it this side, the left side of his face will have a dark shadow. I have then place the second light there because I would like there to be more light on Anna and by placing it here, there will be light on each side of her. I ave also chosen to use the white screen as a background to create an even base for the backdrop of my shoot. I think this will highlight Anna and Sam more for the contrast of dark and light between them that I would like to create.