Meaning and Purpose
What the product is that you will be advertising (in this case it is an advert for a thriller film.)
The product I will be advertising is a short film, demonstrating public information about computer webcam safety.
Why advertising is so important for a new film.
Advertising is so important a new film in order to get it noticed by the general public. If a new film isn't known about, there isn't much chance that it will be a success as not many people would know about it. This is why advertising is so important for a new film, to let people know that it is there and to encourage more people to watch it.
Why the ideas you have will promote your film in a way which the audience will be in no doubt of the type of genre you film is. Because the short film is quite dark, I wanted to make sure the advertisements created matched the intensity of the film. Therefore I think the ideas I have to promote this are in sync with the genre of the short film and it is made clear.
Where you film advertisements will appear (type of magazine.)
This advertisement will more likely appear in newspapers and public information magazines. It is not a fictional story made to entertain people, it was made to make people aware of the dangers of webcam safety, therefore it would not be appropriate to put it in a gossip or fashion magazine, as it would not stress the seriousness of the film enough. Whereas if it were shown in a newspaper or public information magazine, it is more likely to be taken more seriously and treated as a public information film.
Who is likely to be interested in the type of film you are promoting.
I think parents will be very interested in the film I am advertising, as it will make them aware of the dangers there children can come under if they are not educated about computer safety. I also think this short film I am advertising will be interesting to teenagers and younger adults, as this ages segment I feel are the most at risk of being hacked by stalkers, being the generation to use technology the most.
Creating a mood board an analysing them helps me to have a more clear focus on the type of images I would like to create in my photographic shoot. This examples have allowed me to review and access whether the kind of styles I would like to use for my film poster. This has helped me to figure out the kind of frames I would like to create, allowing me to plan further what images I would like to produce.
Mood board - Examples of products similar to the type I intend to make.
These examples show potential plans for the inside of my magazine. As shown, these pages show some text and visuals, all demonstrated in a collage of potential designs for my photoshoot images.
This is a mood board of some film poster that I would like to base my poster on. The reason why I have chosen these posters as examples is because they have something in common, they are all done using close-ups. I like this style because I think it brings an intensity to a film and can create an effective cover for the kind of film that I will be making.
My examples of film posters:
This is an example of the type of poster I would like to create for my advertisement for a film. The close-up shot that I have used is inspired by the posters above. I have decided to use this shot as one of my example because I like the intensity it brings to the poster and I think that it can create a lot of expression. I have decided to position the title at the top of the poster because I think that it advertises the film title well and highlights it to send a clear message of what the film is called. For this image, I have decided to blur out the hackers face. This is because I would like to create some mystery in the poster and create a questioning impression. I have also done this because I feel that it enhances the creepiness of the character, as in the film, I have planned to not show his face for the same reason as not showing his face in the poster, to create a creepy, mysterious impression of the character. I have decided to use this close up on Anna, the main character, because I feel that I can get a lot of expression or very little from this shot. I have decided for this shot, that I would like the main character, to look oblivious to the fact that a man is watching her, as I feel that it will portray accurately to viewers that they may not know that someone is watching them. I think that this will enhance the message that we are trying to send as the character in the film doesn't know that she has been hacked, which is something that we would like to warn people about.
Here are some more examples that I have drawn that I would like my frames to look like. My images will be based on these drafts, but I will also take a wider variety of angle when I am taking them.
This is a draft that I could create just using photoshop, not using any of the frames that I will capture. However, the base of this design is a webcam camera, so I could take a photo of one of these and photoshop it into this poster edit.
Possible Fonts:
For my poster, I have looked at several font styles and title options that I am considering using. I have put them together and written the different titles in these different fonts. I now need to decide which one of these fonts I am going to use and which title. This task helped me to decide the style I wanted.
From these fonts, I have decided that the TRAJAN PRO style is what I would like to use for my poster. I have chosen this one because I think it has a very classy and has a cold effect to it. I want this from the font because the poster is meant to be very cold and mysterious and I think that by using this, it was help to capture the image I am trying to portray in my poster.
Production Schedule:
Below I have shown the production schedule for when we we will shooting for my magazine cover. In this schedule, I have not included which model is needed, as for every shoot, Anna Weston (the main character for my film) will be needed.
Photographic Shoot Floor-plan Layout:
This is the floor-plan layout for my photographic shoot. It shows where I want the models to be standing for a couple of frames that I would like to create. It shows where I think the lighting should be for these take. I have placed light no.1 in this position because I would like there to be a slight shadow on Sam's face and by placing it this side, the left side of his face will have a dark shadow. I have then place the second light there because I would like there to be more light on Anna and by placing it here, there will be light on each side of her. I ave also chosen to use the white screen as a background to create an even base for the backdrop of my shoot. I think this will highlight Anna and Sam more for the contrast of dark and light between them that I would like to create.
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